Stakeholder Engagement Agency | Palin Communications

Use proven processes to secure stakeholder support, manage issues, maximise independence and build credibility.

Why it matters

Stakeholder management and engagement

Effective stakeholder management is important as it helps you secure support, leverage relationships and amplify your message by showing those rallying around your issue.

Our process involves a considered program of stakeholder identification and management, supporting you by:

Analysing campaign objectives to underpin stakeholder considerations
Researching issues (media coverage, previous commentary, published papers) to identify influential stakeholders and organisations
Conducting stakeholder mapping to show identify supporters and opponents, each mapped by their level of influence and impact
Identifying groups and individuals likely to be receptive to an approach centred around support and shared objectives
Strategic outreach to key players, which highlights benefits of a collaborative approach, sharing resources or openness regarding plans
Establishing quantitative targets and measures related to third party involvement in campaigns
Documenting relationships with key players – whether playing a role as external experts, ambassadors or more simply sharing information and insights.
Confirming agreements and commitments in writing
Sensitively managing third party relationships as required
Implementing a campaign and programs that integrates third parties.
Measuring impact and results driven by third party engagement and involvement

It is what others say about you

Remember, good PR is not driven by what you say about your products and issues. It is driven by what other people say about them.

Stakeholder support is central to all good campaigns, so it makes sense to use proven techniques to maximise it.

A process built on shared values

The Palin Communications approach is underpinned by respect, shared values and a clear process. We work together with you to leverage areas of shared interest between with third-party stakeholders, while staying true to our core values and messages.

We’ve run award-winning campaigns that integrate national patient organisations, medical associations, individual specialists, celebrity ambassadors and high-profile media medicos.

Third-party support that shifts outcomes

We’ve helped our clients manage issues by partnering with industry associations and external experts.

If the success of your PR campaign is determined by the quality and extent of the third-party support it receives, working with the experts at Palin Communications will help you make the most of your stakeholder strategy.

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Interested in working with the best?

We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.

Stakeholder engagement