Research that creates news
That’s why many high performing health PR campaigns are built on research, commissioned surveys and the creation of newsworthy insights.
Sometimes the research unearths surprising prevalence rates, unusual attitudes or a community complacency that signals a “forgotten disease”.
Whatever the case, thought provoking research can play a key role in delivering successful news angles and opportunities, which is something we’ve leveraged at Palin Communications for decades.
Establishing a baseline
Research that establishes a baseline is also common practice in health PR campaigns, as it helps to establish growth and measurement analysis post campaign.
It can help you understand if attitudes really changed, whether GPs more comfortable engaging patients on your issue or even if sales spiked following editorial support.
