In the past few months alone, the team delivered two record-setting milestones, working with some of the biggest names in Australia and integrating some serious creativity to trigger important shingles conversations.
In October, we unveiled a first-of-its-kind public installation at Circular Quay, titled ‘What’s Your Hidden Health Baggage?’. Set against the Opera House and Sydney Harbour backdrop, 97 pre-loved bags were curated and displayed to represent the often-overlooked shingles risk carried by 97% of Australians over 40. Launched alongside beloved Australian comedian Julia Morris, who shared her shingles experience for the first time as part of a Channel 10 TV exclusive, her vulnerability, and unmistakable Julia-style humour and energy, spotlight a serious health message.
Supported by experts from culturally and linguistically diverse backgrounds to help translate key messages and reach multicultural communities, ‘What’s Your Hidden Health Baggage?’ delivered one of the broadest reaches in the agency’s history.
The momentum continued in February 2026, with the annual Shingles Awareness Week milestone evolving for the first time into Shingles Action Week.
Fronted by AFL legend Brendan Fevola and his father Angelo, their never-before-told shingles story cut through nationally, securing a Channel 7 health exclusive and driving widespread follow-on coverage across radio, mainstream media and HCP/industry titles.
The conversation was further localised with state-based experts across multiple regions, including NSW vascular surgeon and patient advocate Dr Geoff Lester, alongside GPs, pharmacists and specialists nationwide.
For the sixth-year running, Palin’s partnership with GSK delivered record-breaking results.
We love being a part of disease awareness campaigns; witnessing the ongoing ripples and real-world impact truly inspires us.
